Learning mode starts off with a broad media buying strategy. It is designed to find soft spots in the existing media plan. We will touch all corners of the market - from the lowest propensity prospect to site visitors and existing customers.
Then, we look at the incremental conversions being driven across hundreds of market segments. This will reveal the biggest opportunity areas to complement your existing media plan.
The insights from the learning function are implemented in a buying mode optimized for driving maximum incremental conversions within the given budget.
Our specialized reporting is attribution algorithm free. It does not matter what attribution technique is used for the rest of your media plan. We always show purely incremental conversions driven exclusively by the spend through our platform.